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While most understand English, speaking to the audiences in a language they primarily consume content in helps a lot. This applies to the same language in a different region as well. UK English and cultural references for example will be different from those in the US.

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On the panel discussion on 'The Role of Content in Media' at the South India Media Summit in Hyderabad, OneNative Advertising director Deepak Karnani moderated a livewire panel discussion that held forth on several pertinent issues like ethics of content marketing, the efficacy of content and the role of content in the media mix.

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OneNative Advertising, a leading integrated digital media advertising company, has announced the appointment of Anand Makhija as their vice president of operations and strategy.

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The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the broader digital advertising ecosystem.